Pageant picks Brazil's most shapely rear

Fifteen curvy young ladies are competing in the grand finale of Brazil's annual Miss Bumbum pageant. Source: AAP

CARINE Felizardo, a curvy model from the northern state of Para, has been crowned Miss Bumbum, a title rewarding Brazil's sexiest female derriere.

A jury of six women and five men late on Friday picked the 25-year-old Felizardo from among 15 finalists in the second annual edition of the contest, which was held in a Sao Paulo hotel.

Felizardo collected a cheque for 5000 reais ($A2400).

"I am overwhelmed, very, very happy," the winner said, choking back tears.

"I would like to thank those who voted for me, those who believed in me, my family, my friends."

Felizardo, who is single, said she was honoured to receive the unusual title.

"I am very proud of my bumbum (as Brazilians call the backside), proud to represent the Brazilian woman," she added, stressing that she owed her victory to years of hard gym training.

The 15 finalists competed in Friday's grand finale before a predominantly male crowd of journalists from around the world after surviving an online elimination round that drew entrants from all over the country.

The jury delivered its verdict after the contestants sashayed down the catwalk first in evening dresses and later in string bikinis that revealed the best part of their anatomy.

The popular contest is however lifting spirits in this huge metropolis wracked by a murder spree that has claimed more than 300 lives in the past month.

Inevitably, the pageant sparked some jealous online comments.

"They are cute, but I think that I have a better booty than some of the contestants," Juliana Danyelle Stuart said.

"Next year I will take part."

The symbolic significance of the bumbum in Brazilian culture cannot be underestimated, as shown by the wild popularity of bum dancing among the young.

"The Brazilian woman's derriere is a part of the body that the whole world admires and the contest just reaffirms this," pageant organiser Cacau Oliver told AFP in October.

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