Traditional TV still most popular

A new report has found that traditional TV is still Australia's most popular screen activity. Source: AAP

TRADITIONAL television viewing remains Australians' favourite screen activity despite an increase in internet usage and the use of computers to watch videos.

According to the Australian Multi-Screen Report Q3 2012 by ratings companies OzTAM and Regional TAM and data company Nielsen, Australians watched 99 hours, 54 minutes of traditional television a month during July, August and September.

This compares to six hours, 46 minutes spent watching playback television, 48 hours using the internet on a personal computer and three hours, 54 minutes watching video on a computer.

While traditional television viewing easily remains the most common form of screen watching, it did fall slightly compared to the third quarter of 2011 when 101 hours and one minute were watched.

Playback television viewing increased slightly over the same period from the six hours, nine minutes a month watched in third quarter 2011 and internet usage on a PC increased from 42 hours, 27 minutes a month.

Video watching on a personal computer or laptop also slightly increased from three hours and three minutes a month in third quarter 2011.

Unsurprisingly younger viewers, especially teenagers aged 13 to 17, spend more of their overall screen usage time on non traditional television viewing than older age groups.

However, even teenagers spent the majority of their screen time watching traditional television.

"Even people 13-17, the heaviest other usage group, devote 60 per cent of their screen time to conventional live TV," the report said.

While the percentage of Australians viewing more than one screen device has hovered around 60 per cent for about five years, the report found that the frequency and time spent doing this has increased.

The report also found that households that owned smartphones or tablets were more likely to own other media devices.

Subscription television was 40 per cent higher in households with a tablet device than the general population.

"Whilst tablet ownership is still growing, estimated at 22 per cent of all homes, it is clearly a complementary asset to existing household technology," the report said.

Tablets and smartphones were also more prevalent in households in which children aged up to 17 lived.

Almost half (48 per cent) of homes with tablet devices had children aged 17 or under living there, compared to 26 per cent of non tablet homes.

Men were more likely to watch video on the internet (60 per cent) or mobile phones (62 per cent) than women.

But slightly more women watched traditional television (53 per cent) than men.

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