FORMER journalist and owner of PR consulting firm Rocket Group Rod Allen has died in a cliff fall on Sydney's Cockatoo Island.
About 8am (AEDT) on Sunday the body of Mr Allen was found at the base of a cliff on Cockatoo Island in Sydney Harbour, police said.
It is understood Mr Allen had been camping on the island as part of a former colleague's 50th birthday party celebrations when the incident occurred.
A police spokeswoman told AAP that investigations into the circumstances surrounding the accident were continuing.
Mr Allen has been involved in the media industry for more than 20 years and as media manager for the Western Sydney Wanderers Football Club had just celebrated the club's A-League premiership in its inaugural season.
During his journalistic career he had been managing editor of sport for The Sydney Morning Herald and The Sun-Herald newspapers and had managed Fairfax Media's coverage of the Olympic games in Beijing.
In 2009 Mr Allen established the public relations consultation firm, Rocket Group, named for his nickname of Rocket.
He also was heavily involved with the Australian football community having worked as head of media relations for Football Federation Australia in which he managed all aspects of the media for Australia's bids for the 2022 FIFA World Cup and the 2015 AFC Asian Cup, the Socceroos' campaigns for the 2010 FIFA World Cup in South Africa and the 2011 AFC Asian Cup in Qatar.
His PR group worked for a range of clients in the sporting world. As news of Mr Allen's death became known on Sunday tributes began to flow on social media networks.
Sydney FC chief executive Tony Pignata tweeted that his thoughts were with Mr Allen's family, while many former Fairfax colleagues also expressed their sympathies.
FFA CEO David Gallop paid tribute to Mr Allen for his contribution to football, sport and media in Australia.
He said Mr Allen had a remarkable career in sports journalism and more recently sports administration and was regarded as an extremely professional and well-respected journalist, editor and media manager.
"His no-nonsense approach to the task at hand was his trademark and many who dealt with him appreciated this dedication to getting the story, hitting deadline or managing an issue.
"On behalf of the Australian Football Community, we offer our deepest condolences to his family during this extremely sad time," Mr Gallop said.
Sydney Morning Herald sports editor Ben Coady said the death of Mr Allen was a "huge loss" to the Australian sporting industry.
"Rod's death is a tragic event. In his role as chief editor of the Sun-Herald and Sydney Morning Herald sports departments he was a journalist of the highest integrity.
"He had a brilliant news sense and was respected by all members of staff who worked with him," Mr Coady said Fairfax websites on Sunday.
Australian Turf Club CEO Darren Pearce said Mr Allen had a major influence on the Australian racing industry with helping to develop a new media strategy.
He will leave his mark in so many ways ... it's just perplexing, tragic and sad, all at the same time," Mr Pearce told Fairfax.
Wanderers Executive Chairman Lyall Gorman said football had lost a great friend, a wonderful man and an incredible contributor to the club and football.
"Our thoughts are with his beautiful wife Laila and their extended family."
Mr Gorman said his last time with Mr Allen was in Newcastle on Friday night where "we celebrated a wonderful night in our club's history after winning the Premiers Plate."
"I am not sure that in the nine years I have known Rod that I have ever seen him happier or prouder when it came to football."
Australia Olympic Committee spokesman Mike Tancred said the AOC was deeply saddened to learn of the sudden death of Mr Allen.
He said Mr Allen managed the AOC office in the Main Press Centre at the London Olympics.
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