IMAGES from a ground-breaking television advertising campaign designed to raise awareness of breast cancer have been banned from screens in New Zealand.
The hard-hitting advert, featuring actress and comedienne Elaine C. Smith, was the first in Britain to show real pictures of women's breasts affected by cancer.
The campaign resulted in a 50 per cent rise in the number of women contacting their GP about the disease.
The New Zealand Breast Cancer Foundation had wanted to show the images of breasts from the Scottish advert as part of a television campaign there.
But the country's Commercial Approval Bureau (CAB) advised the health campaigners that nipples were not permitted in TV adverts in New Zealand.
As a result, the foundation was forced to use strategically placed pot plants, balloons and cupcakes in its Naked Truth campaign.
Van Henderson, the foundation's chief executive, said they had wanted to use the images from the Scottish adverts so women could know more about the signs of breast cancer.
Henderson said: "Around half of the breast cancers in New Zealand are first detected through a symptom that the woman notices, yet only 5 per cent of women are aware that puckering or dimpling of the skin can be a symptom, and only 2 per cent know an inverted nipple may mean breast cancer."
She added: "We believe the importance of knowing all the signs and symptoms far outweighs the CAB's concern, and we wanted women to know exactly what those signs look like."
The advert, first screened in Scotland last September, showed Smith holding a series of placards with images of breasts affected by cancer.
In the three months between September and November, 21,000 women contacted their GP about breast cancer symptoms - 50 per cent more than the 13,900 who did so in the same period of 2011.
The advert stressed that lumps are not the only sign that someone may be suffering from breast cancer, with women being urged to check for signs such as a change in breast shape or size, an unusual pain in their breast, a change in the skin such as dimpling, puckering or reddening, and any changes to their nipples.
Edinburgh woman Janet Brodie went to her doctor after seeing the advert as she realised she had some of the signs of breast cancer.
Five tumours were found and the 54-year-old is now in recovery after having two operations, chemotherapy and radiotherapy.
"That advert saved my life," Brodie said.
She praised the campaign for its "different" approach, saying it was "so straight to the point, you were in no doubt what you were looking for".
Anda sedang membaca artikel tentang
UK cancer images banned In New Zealand
Dengan url
http://mesinjahitan.blogspot.com/2013/09/uk-cancer-images-banned-in-new-zealand.html
Anda boleh menyebar luaskannya atau mengcopy paste-nya
UK cancer images banned In New Zealand
namun jangan lupa untuk meletakkan link
UK cancer images banned In New Zealand
sebagai sumbernya
0 komentar:
Posting Komentar