Cleo brings back the centrefold

ALL the single ladies, all the single ladies, gather round. The Cleo centrefold is back.

And the man who has dared to bare for the spread is Sydney model Jordan Stenmark.

You may have heard your mothers, aunties or big sisters talking about the spread which showcased good looking men wearing very little.

The Cleo centrefold was first introduced in November 1972 by then editor, Ita Buttrose, and actor Jack Thompson was the man brave enough to disrobe for the spread - and disrobe he did with just his hand strategically placed to barely protect his modesty.

The subject of the centrefold also formed part of the plotline for the recent drama Paper Giants: The Birth of Cleo.

In 1985, then Cleo editor Lisa Wilkinson replaced the centrefold with the Cleo Bachelor of the Year.

Outgoing Cleo editor, Sharri Markson, said bringing back the centrefold was something she wanted to do for her readers.

"I noticed how much our readers loved Bachelor and it's only once a year, and I think girls want to see gorgeous men every month instead of just once a year," she told AAP on Friday.

The editor said the centrefold has come back over the years from time to time, although mostly with a playful element.

"You know, sometimes they might feature a banana," she said.

Stenmark, 21, has modelled for Ralph Lauren and Calvin Klein alongside his identical twin brother, Zac.

"I chose to feature Jordan over Zac as Jordan is single which I prefer because it gives the reader hope," Markson said.

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