Ford to debut new-look Mustang globally

Written By Unknown on Kamis, 05 Desember 2013 | 15.02

AMERICA'S first pony car - the Ford Mustang - is celebrating its 50th birthday with a new design and plans to go global.

Ford Motor Co was to reveal the 2015 Mustang on Thursday morning at events in Sydney, New York, Los Angeles, Shanghai, Barcelona and its Michigan hometown. It goes on sale next later year in North America and will arrive later in Europe and Asia.

The US-made car is currently sold overseas, but this is the first time it has been engineered to meet various international safety and emissions standards.

A right-hand-drive version is being offered for the first time, for Australia and Britain, and Ford will market the car more heavily overseas.

Chief engineer Dave Pericak said that while the design meets international needs, it wasn't influenced by them.

"We did not design a global Mustang. We designed a Mustang and took it global," Pericak said.

The Mustang isn't anywhere near Ford's best-seller, but Ford says the Mustang has the highest name recognition and highest favourable opinion of any car in its line-up.

"It's an emotional connection to the rest of the brand," said Jacques Brent, group marketing manager for large cars and SUVs.

The Mustang's first full redesign since 2005 presented Ford with a tough task: update and freshen an icon without alienating its passionate fans.

More than nine million Mustangs have been sold since 1964, and the car has hundreds of fan clubs. Farrah Fawcett drove a white one in Charlie's Angels; Steve McQueen raced a dark green one through the streets of San Francisco in 1968's Bullitt.

The result is a new car with plenty of cues from the old. But the new car sits lower and wider, and the roof tapers dramatically in the front and back.

Ford isn't saying how much the new Mustang will cost, but the current one starts around $US23,000 ($A25,534). A convertible version will also be offered.


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